Custom software · AI · Web

Software built around how you work

We design and build custom software, AI integrations and websites that fit into the way your team already works, so you reach more customers and spend less time on manual work.

  • 450+Projects delivered
  • 30+Industries served
  • 6Operating bases
  • 2021Founded

Clients and sectors we work with

HBS Group Dear Scrapbook Engineering & Consultancy Healthcare & Wellness Private Enterprise
01 / Services

What we build

We take on the whole job, from planning to launch, and build everything to work with the systems you already run.

01

AI integration

We add AI where it saves time: automating repeat processes, helping your team make decisions, and building customer experiences that fit your business.

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02

Custom software

We take software from first idea to deployment, built to be secure, to scale, and to match how your operations actually run.

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03

Web and app development

Websites and web apps that load fast and work on every screen, from a marketing site to a full platform.

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04

Cloud solutions

We move your infrastructure to the cloud, tune it and manage it, so it grows when you need it and costs stay under control.

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05

Data and analytics

We turn the data you already collect into reports and dashboards your team can act on.

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06

Digital marketing and outreach

Campaigns, SEO and outreach tools, planned from your data, that help the right customers find you on the channels they use.

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07

Chatbots and AI assistants

Assistants that answer questions, capture leads and help customers at any hour, on your website and your other channels.

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08

Automation and workflows

We connect your tools and automate the repetitive steps between them, so work moves with fewer manual handoffs and fewer errors.

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02 / CRM and ERP

A CRM built around your company

Most teams bend their process to fit whatever software they rented this year. We study how your company actually works and build the system around that. You own the result outright, and it runs on your own server.

crmdemo.shinelabsinnovations.com
The SLI CRM demo dashboard
  1. 01

    Built from zero to fit your workflow

    No modules to switch off and no fields you will never use. We map your pipeline, approvals and reporting, then build exactly that. If your process is unusual, the system follows it.

  2. 02

    Runs on your own server

    Customer records, invoices and payroll sit on infrastructure you control, in nobody else's account. Nothing leaves your environment, so data residency and internal policy are straightforward to meet.

  3. 03

    You hold the keys

    You get the source code, the database and the deployment. No vendor can lock your team out, raise the price of access or retire a feature you depend on. If you later want to take it fully in-house, it is already yours.

  4. 04

    Paid for once

    You pay once to have it built, then choose the support arrangement you want. Hiring more people does not raise the cost, because there is no monthly fee per user for software you never get to own.

03 / Selected work

Recent projects

A few of the products we have designed, built and launched with our clients.

HVAC design & engineering

HBS Group

An HVAC design and engineering consultancy. We helped them present their work to consultants, contractors and developers: international standards and coordination-ready drawings for projects across KSA, the UAE and India.

Visit the website
Creative web platform

Dear Scrapbook

A scrapbook maker that runs in the browser. People build online scrapbooks with photos, videos, notes, stickers and washi tape, choosing from 20 themes and 50 fonts. Every book is private and personally approved.

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Private engagement

Secure document processing

A document-processing system for a private organisation's internal team. It handles how sensitive records are captured, organised and processed, with security and privacy designed in throughout. Client details are withheld under NDA.

Discuss a private project
04 / How we work

How a project runs

You hear from us at every stage, from the first conversation to launch and after it.

  1. 01

    Discover

    We learn your goals, your challenges and the systems you already have, until we know what success looks like for you.

  2. 02

    Design

    We plan the solution, the architecture and the experience to fit your budget, timeline and standards.

  3. 03

    Build

    We develop, test and refine, with regular check-ins so nothing comes as a surprise.

  4. 04

    Launch and support

    We deploy, monitor and maintain what we built, with support available around the clock.

Built for you

No templates. Every solution is designed around your goals, your users and the tools you already have.

Fits what you run

We build into your current workflow, so the business keeps running normally while things change.

Easy to use

We start from what your customers need, then keep the interface familiar and uncluttered, with as few steps as possible.

Secure from day one

Security and privacy are part of the design from the start. We follow proven practices to protect your data, your systems and your users.

Made to last

Clean, maintainable code on an architecture that scales with you, from the first launch to enterprise size.

One team in six countries

Our bases let us work across time zones. We stay in close, open contact and work as part of your team.

05 / Industries

Sectors we work in

From engineering to e-commerce, we shape the technology around how your sector works.

Engineering & consultancy

HVAC and MEP documentation systems, coordination drawings and estimation workflows.

Retail & e-commerce

Custom storefronts, inventory automation and analytics dashboards for brands that sell online.

Healthcare & wellness

Privacy-first platforms, patient tools, and appointment and records systems.

Travel & hospitality

Booking engines, guest outreach and back-office automation.

Finance & professional services

Client portals, reporting dashboards and secure workflow automation.

Education & creative

Learning platforms, content tools and creative apps.

Real estate & construction

Property listings, project tracking and document management for developers and agencies.

Logistics & supply chain

Tracking, scheduling and operations dashboards that keep goods and information moving.

06 / Clients

What clients say

Three of the teams we have worked with, in their own words.

Shine Labs understood exactly what we needed and delivered a solution that fit our workflow perfectly. Responsive, professional and genuinely invested in our success.
HVAC design & engineering
They turned our creative vision into a beautiful, easy-to-use product. The attention to detail on the experience was outstanding.
Edutech Solution
Qatar
Reliable, discreet and detail-obsessed. They handled sensitive material with real care and built exactly what our team needed.
Private organisation
Confidential engagement
07 / Store

Roundcube skins, and more to come

We also sell our own digital products. The first are responsive skins for Roundcube Webmail, built as drop-in overlays on the Elastic skin. Downloads are instant, every file comes with a SHA-256 hash you can verify, and the license is simple.

08 / About

About Shine Labs Innovations

Shine Labs Innovations was founded in 2021. We are an IT services and software company, and we work from six bases to serve clients around the world.

We help companies reach more customers and run better, with software made for them that fits into the way they already work. Nothing we deliver should stop your business while it changes.

Where we work from

  • India
  • United Arab Emirates
  • Saudi Arabia
  • Qatar
  • Switzerland
  • United States

Six bases and one team, working together for clients around the world.

Solutions architects

Systems & AI

Design scalable architectures and AI integrations around your business logic and data.

Software engineers

Full-stack development

Front-end, back-end and cloud specialists who ship clean, maintainable code to production.

Product & UX designers

Design & experience

Design interfaces that make complex products easy to use.

Growth & strategy

Marketing & consulting

Digital marketing and consulting specialists who help you reach the right audience.

09 / Contact

Tell us what you need

Send a message, ask a question or request a service. We usually reply within one business day. You can also reach us directly.

We will reply as soon as we can. Your details are handled under our Privacy Policy.

We usually reply within one business day. See our Privacy Policy.

Tell us what you need and we will prepare a proposal for it. See our Privacy Policy.

10 / FAQ

Questions people ask us

If yours is not here, ask us through the contact form.

AI integration, web and app development, custom software, cloud services, data analytics, and digital marketing and outreach. We also offer technology consulting if you are still deciding what to build.
We work from India, the UAE, Saudi Arabia, Qatar, Switzerland and the United States, with clients worldwide. They range from startups and SMEs to established businesses in many industries.
Send your project details and budget through the Request a service form. We review it and reply with a proposal, usually within one business day.
Every project is custom, so the price depends on scope, complexity and timeline. Share your requirements and an estimated budget in the form and we will send an itemised quote.
We build around your existing workflows and tools, so your business keeps running while the new system goes in.
Yes. We offer ongoing support, monitoring and maintenance after go-live, so the system keeps performing as you grow.
It depends on scope. A focused website or automation can take a few weeks, and larger custom platforms take longer. Once we understand your requirements, we share a schedule with milestones.
Modern web, cloud and AI stacks. We pick the tools that suit each project and integrate with the platforms you already use.
Details you send through our forms are kept confidential and used only to respond to your request. See our Privacy Policy.

Let's talk about your project

Tell us about your goals and how your team works today. We will work out with you where custom software or AI can help.

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